Thursday, May 13, 2021

Monday, May 10, 2021

SEMA 2019 | A.R.E. Z2 Featuring Frameless All Glass Side Windows


A.R.E. highlights their newest cap, Z2, at the 2019 SEMA Show. Let's check in with Todd from A.R.E. and Katie Osborne to find out why this cap is the perfect complement for your truck! The Z2 comes standard with frameless all glass side windows, frameless door with contour strip, dark gray headliner and painted-to-match. Learn more: www.4are.com/product/z2.

Friday, May 7, 2021

A.R.E. Evolve - Vaca Valley Truck & SUV



Our customer service is second to none. We choose the best suppliers in the industry to offer the best, most reliable products to our customers, then we stand behind them like it was for us alone. Personal, friendly, knowledgeable service is our mainstay. Give us a call or drop by and see for yourself.

Tuesday, May 4, 2021

Dispatch | Built for America | Ford


Our Super Duty trucks have undergone 20 million miles of testing. That’s why the Americans we all depend on can depend on us. Learn more about Built for America, here: https://ford.to/33PUGq7

Saturday, May 1, 2021

FORD SPONSORS 147TH RUNNING OF THE KENTUCKY DERBY®


Ford is a proud partner of Churchill Downs and the Kentucky Derby® at the 147th running of the most exciting two minutes in sports

Louisville, Ky., is home to two Ford assembly plants and is one of the largest employers in Kentucky; the Kentucky Truck Plant builds the 2021 Ford F-Series Super Duty, as well as the Ford Expedition and Lincoln Navigator, while Louisville Assembly Plant builds the 2021 Ford Escape and Lincoln Corsair

Kentucky Derby attendees will enjoy engaging on-site experiences highlighting Ford products at the racetrack during Derby Week. Fans will enjoy the event safely with Ford providing PPE to all event attendees; television and web activations are designed to complement and extend the reach of race day excitement across the country

DEARBORN, Mich., April 30, 2021 – In 2020, Ford became the official truck, non-luxury SUV, car and van of Churchill Downs and the Kentucky Derby. Both Derby champions and Ford products embody the strength, tradition and horsepower that make each brand proudly American.

While the COVID-19 pandemic forced organizers to delay last year’s event for nearly four months and run without a live audience, the 147th running of the Kentucky Derby will occur on its traditional date this year on the first Saturday of May.

“With two Ford plants located right in Louisville, the Derby feels like an event in the company’s second hometown,” said Jim Peters, Brand Content & Alliances Manager, Ford Motor Company. “This sponsorship and contribution to the local community are a big source of pride and reflect Fords larger commitment to America.”

The event at Churchill Downs will take place at about 50 percent reserved seating capacity and 30 percent in the Infield. Being the largest fan-attended sporting event since the beginning of the COVID-19 pandemic, masks are required in all locations and a fixed seating plan in certain areas reflects social distancing guidelines.

To further aid in maintaining the safety of attendees, Ford is providing more than 150,000 face masks for Churchill Downs employees and race fans.

“With the delays to last year’s event due to COVID-19, Ford’s participation in this uniquely American tradition is long overdue,” said Peters. “The Kentucky Derby is the longest-running sporting event in the United States, and one of the most iconic celebrations of the year. Our workhorse trucks play a huge role supporting the many aspects of the equine and racing industries; we’re participating in this event not only to engage the broad range of customers that take part in the Derby, but to support the community in Kentucky as well.”

As official truck, non-luxury SUV, car and van of Churchill Downs and the Kentucky Derby, Ford is hosting on-site activations throughout Derby Week. Each Kentucky Oaks and Derby horse owner will receive a Ford Explorer to use during the event. Additionally, Derby attendees can experience a wide variety of displays highlighting the Ford lineup.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services.  Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

About Churchill Downs Racetrack

Churchill Downs Racetrack (“CDRT”), the world’s most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September, and the Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The saddling paddock and the stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com.


Friday, April 30, 2021

How 4WD (4x4 - Four Wheel Drive) Works - 2H, 4H, 4L, LSD, Centre Diff, Diff Locks, Traction Control.


A complete and thorough video on how four wheel drive (4WD) 4x4 systems work. This video will look into depth on how part time and full time four wheel drive systems work, operate, what to expect and when to use it. It will cover in depth the following: - Drivetrain Fundamentals - Part Time 4x4 - Full Time 4x4 - Open Differentials - Locked Differentials - Torque Distribution - Torque Multiplication - High Range - Low Range - Transfer Case - Crawl Ratio - Limited Slip Differentials - Brake Traction Control - Wind-Up Phenomenon - Diagonal Wheels Phenomenon - Free Wheeling Hubs

Tuesday, April 27, 2021

CURT 5th Wheels Introduction


The CURT 5th wheel line offers a range of weight capacities, mounting options, and more OEM puck system products than anyone else on the market.

Each 5th wheel fits into one of three categories based on features, design and quality: the A-series, Q-series, and E-series. All 5th wheels are available with legs, base rails, rollers, OEM legs and OEM roller adapters

Saturday, April 24, 2021

Assure™ Brake Controller with Screen | Features & Benefits


The CURT Assure™ brake controller #51160 comes with a pressure-sensitive manual override button, a 1-1/2” wide OLED display and a triple-axis motion-sensing accelerometer, all to empower your adventure and provide smooth, responsive stops every time.

Wednesday, April 21, 2021

The All-New 2021 F-150 | Clues | Ford


If it wasn’t as tough as an F-150, we wouldn’t call it an F-150. Introducing the all-new 2021 Ford F-150 PowerBoost™ Full Hybrid. Learn more about the Ford F-150 here: http://ford.to/3uv38aB

Sunday, April 18, 2021

A.R.E. DoubleCover. The Only Hard Truck Bed Cover That Retracts And Lifts. Because Double Is Better.


Trying to decide between a retracting cover or a hinged cover? Don't. Our DoubleCover allows you to lift open for quick access and retract for full bed access, because double is better. Still looking for more? Add optional side rails and crossbars to carry additional cargo.

Thursday, April 15, 2021

WARN VR EVO Winches


We take a closer look at the complete lineup of WARN VR EVO winches, the new standard in standard-duty.

• Available in 8,000, 10,000, and 12,000 lb. capacities with synthetic or steel rope.
• IP68 waterproof.
• Two-in-one wired/wireless controller. Best-in-class performance.
• Limited lifetime (mechanical), 7 year (electrical) warranty (North America)

Monday, April 12, 2021

Ford Transit AWD Overland Review


We test the Ford Transit AWD on our test track, including steep climbs and descents, cross-axle terrain, and embedded rock. This vehicle relies heavily on the traction control system for forward progress. While not an off-roader, it is certainly ready for vanlife travel around the world!

Friday, April 9, 2021

The New 2022 Ford E-Transit World Debut | Ford


We’re electrifying the future for business. The zero-emission 2022 E-Transit is joining our EV lineup, leading the charge for commercial customers into an electrified, more sustainable future. *Preproduction vehicle shown. Available late 2021. Learn more about the 2022 Ford E-Transit here: https://ford.to/3lnXodE

Tuesday, April 6, 2021

How to Properly Load a Trailer - CURT


This short video will teach you how to properly load a trailer. The most important thing to consider is how the weight of your cargo is distributed onto your trailer. The ideal distribution is to have 60% of the weight in front of the trailer axle, and 40% behind. Its also very important to make sure your cargo is secured properly. Always practice safe towing.

Wednesday, March 31, 2021

2022 Ford Super Duty gets bigger touchscreen and more package options


Whether it comes to your home or truck, it’s hard to beat a big screen.

The 2022 F-250 has become Ford’s latest pickup to get the automaker’s 12-inch touch screen with SYNC 4 which will come standard on Lariat and above models.

Physical controls will accompany the screen to allow for quick access to commonly used functions. And that’s a smart idea since flipping through screens can be a pain not to mention the haze of fingerprints that often builds up on the screen from constant touching.  

Learn more at:   https://www.hardworkingtrucks.com/pickup-trucks/article/15064243/2022-ford-super-duty-gets-bigger-touchscreen-and-more-package-options

Sunday, March 28, 2021

GETTING INTO YOUR TRUCK SHOULDN’T FEEL LIKE CLIMBING MOUNT EVEREST


 That’s why AMP Research invented the Powerstep™, the automatic, electric-powered running board that instantly extends when you open your door, and retracts out of sight when the doors close for improved ground clearance, aerodynamics and appearance. Its sleek design, all-weather performance and legendary reliability set the industry standard.

Thursday, March 25, 2021

SEMA 2019 | The UnderCover Ultra Flex with Katie Osborne | presented by Truck Hero


Katie Osborne takes a look at one of UnderCover's most popular truck bed covers, the Ultra Flex.

Monday, March 22, 2021

Truck Organization - Weatherguard Tool Box Full Review


Here is my review of the Weatherguard Tool Box Model 127-5-02 - Aluminum Standard Saddle box in Gloss Black for my Chevrolet Silverado 2500HD. I've had this toolbox for about 2 years now, and used it in a wide variety of conditions. So far I have been very happy with its performance and quality. I've had many different toolboxes over the years and so far the Weatherguard has been well worth the slight premium you pay. If you're interested in a full toolbox tour. Please let me know in the description below! I really hope you enjoyed this video. If you liked it, please give it a thumbs up and think about hitting that subscribe button. Comment below what you thought, and give me some suggestions for future videos.

Thursday, March 18, 2021

A.R.E. Truck Caps Plant Tour on Inside Industry - Part 1


Tab Brown of Inside Industry gives us an informative and entertaining plant tour of A.R.E.'s Mt Eaton, OH facility where they manufacture A.R.E. Deluxe Commercial Truck Caps and design their fiberglass truck caps.

Saturday, March 13, 2021

NEW TECH, NEW STYLES: UPGRADED FORD SUPER DUTY GETS SYNC 4, 12-INCH SCREEN, LARIAT SPORT AND BLACK APPEARANCE PACKAGES


  • The 2022 Ford Super Duty increases customer convenience, connectivity and personalization with an available 12-inch touch screen plus cloud-connected SYNC® 4 featuring wireless Apple CarPlay™ and Android Auto™ as well as connected navigation
  • Available new Lariat Sport Appearance Package adds style with body-color grille, bumpers and mirrors for customers who prefer less chrome. The popular Black Appearance Package expands availability to XLT trims
  • New colors are available inside and out, including a Baja interior for Lariat and Navy Pier and Light Slate interior for Limited, plus a new Atlas Blue exterior color

DEARBORN, Mich., March 8, 2021 – Ford, America’s truck leader for 44 consecutive years, is rolling out smart and stylish upgrades for the 2022 F-Series Super Duty as it continues to offer the highest available payload, and max conventional and fifth-wheel towing.

“Super Duty customers aren’t just working harder these days, they are also working smarter,” said Todd Eckert, Ford Truck Group Marketing manager. “We’re further helping our customers raise their game and get the job done with purposeful technology through the introduction of SYNC 4 with a larger 12-inch screen and 24x7 cloud connectivity for both their truck and mobile devices.”

The all-new, landscape-oriented 12-inch center touch screen with SYNC® 4 is standard on Lariat and above models, with physical controls below for quick access to commonly used functions. Occupants can easily multitask functions by splitting the screen to see navigation, music, truck features and the new digital owner’s manual.

With twice the computing power of the previous-generation system, all-new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility, as well as SYNC AppLink® apps. Customers can interact with the truck using more conversational natural voice control to ask for points of interest or delays along a route. SYNC voice control and a 4.2-inch center screen remains standard on the XL series trucks with SYNC 3 available while an 8-inch center touch screen and SYNC 3 are standard on XLT.

“These additions build on the major updates we made for 2020 and we keep working hard to bring the best in capability and productivity to assist our hardworking Super Duty customers everyday,” said Eckert.

Tough never looked so good

For 2022, Super Duty offers a new stylish Lariat Sport Appearance Package that includes body-color bumpers, exterior mirrors and grille, as well as a chrome exhaust tip and black platform running boards.

The wildly popular Black Appearance Package is now being made available for XLT models for 2022. This includes 20-inch Ebony Black painted premium wheels, body-color front and rear bumpers, grille bars, and six-inch Ebony Black running boards – even the front and rear Blue Ovals have been painted black. The Black Appearance Package will be available fall 2021.

New colors available inside and out include a Baja interior for Lariat, a Navy Pier and Light Slate interior for Limited, and an Atlas Blue exterior color.

The current-generation Super Duty is the toughest, most powerful, most capable Super Duty, with an available 7.3-liter V8 with the most gas horsepower and torque in its class* – 430 horsepower and 475 lb.-ft. of torque. The available third-generation 6.7-liter Power Stroke® diesel V8 delivers 1,050 lb.-ft. of torque and best-in-class* 475 horsepower. Super Duty’s capabilities speak for themselves, with maximum gooseneck towing of up to 37,000 pounds, best-in-class* maximum fifth-wheel towing of 32,500 pounds, best-in-class* maximum conventional towing of 24,200 pounds and best-in-class* maximum payload capacity of 7,850 pounds.

Super Duty is available with a variety of standard and optional Co-Pilot360™ features to help assist in keeping work as safe as possible. Hill start assist is standard on all Super Duty trim levels. To help you stay in your lane, Lane-Keeping Alert is available on XL and XLT and standard on above models. Pre-Collision Assist with Automatic Emergency Braking comes standard on XLT and above trims and alerts you of potential collisions with vehicles in your path. Available Blind Spot Information System with Trailer Coverage monitors for vehicles in blind spots – even with one next to your trailer. Pro-Trailer Backup Assist, Adaptive Cruise Control, Adaptive Steering and 360-Degree camera are all available features to help on every job.

2022 Ford Super Duty is proudly built at Kentucky Truck Plant in Louisville, Kentucky, and Ohio Assembly Plant in Avon Lake, Ohio and will be available this summer.

# # #

*Class is full-size pickups over 8,500 pounds GVWR

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services.  Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

Wednesday, March 10, 2021

Highway Products | Truckslide™ XT-2000 It's How We Build It


Truckslide™ XT-2000
Built for rugged work conditions
• 2,000 pound capacity
• 1/8” fully formed aluminum tray – no welds or weak points
• Two 10 Gauge galvanized Steel Tracks
• ¼” Steel pull handle and safety locking plungers
• Eight 2” Chrome Steel Sealed Bearings

It’s How We Build it
1. 1/8” 5052 Fully Formed Aluminum Tray
2. Two 10 ga. Galvanized Steel Tracks
3. ¼” Thick Pull Handle & Safety Plungers
4. Polished Chrome Steel Bearings

1/8” 5052 Fully Formed Aluminum Tray
1. No welds, no weak points, built to take a beating
2. Will never rust or deteriorate due to weather
3. 49” tray width for pallets & 4x8 sheets
4. 5” tall side rails with tie-down points

Two 10 ga. Galvanized Steel Tracks
1. Over-built & over-engineered for maximum weight capacity
2. Galvanized steel will never rust or deteriorate in the weather
3. Safety locking points built-in tracks
4. Tray rails glide down tracks that are secured by oversized mounting brackets

¼” Thick Pull Handle & Safety Plungers
1. Pull handle actuates rocker mechanism
2. Rocker made from 10 ga. galvanized steel that is cased in 5052 control box
3. ½” 302 stainless springs slam shut plungers into track safety locking points
4. Plungers are made from ¼” steel flat bar

Eight Chrome Steel Bearings
1. Each track contains four 2” sealed, vertically positioned, radial bearings
2. Each track also contains two .875 inch sealed, laterally positioned, radial bearings
3. Each 2” bearing has a dynamic load capacity of 3,600 lbs
4. Bearings are self-lubricated and sealed to protect from dust and contamination

Sunday, March 7, 2021

Tongue Weight Safety Demonstration


Proper trailer tongue weight improves the vehicle and trailer towing experience by improving performance. Not enough tongue weight or force on the hitch/tow ball causes an increase in trailer sway from side to side, making it difficult to control. Conversely, too much tongue weight or force on the hitch/tow ball could overload the rear tires of the towing vehicle, pushing the rear end of the vehicle around. This could also negatively affect the vehicle handling. Performance is impaired as you might not be able to go around corners and curves properly, and your vehicle may not stop quickly enough when you press the brake pedal.

The Weigh Safe Drop Hitch effectively measures the tongue weight of your towing load, improving the vehicle tow load balance and performance.

Thursday, March 4, 2021

The Hellwig Products Difference - Slalom Testing Before and After Hellwig Installation


We took Chevy Silverado and ran it through a slalom course, under various loads. Then, we equipped the truck with our front and rear sway bar, and added our Air Springs and did the same exact slalom run with the same exact loads.

The difference is undeniable and the video will show you just how effective it is!

Monday, March 1, 2021

YAKIMA - FullTilt Tilting Hitch Mount Hanging Bike Rack, 5 Bike Capacity


PRODUCT DESCRIPTION - Our premium tilt-down hitch rack comes fully assembled out of the box. Installation is a breeze with the AutoPin and locking SpeedKnob. New ZipStrips make loading and securing bikes simpler than ever. Need to access your vehicle? Simply tilt rack down with the conveniently located UpperHand lever. Holds up to five bikes. Weight: 42.80 lbs. Dimensions: L 44.25 in x W 12.50 in x H 16.50 in. PROTECT YOUR GEAR: Tool-free locking SpeedKnob for quick and easy installation to your vehicle; Included SKS cable lock system secures rack and bike mounts. SMART DESIGN: UpperHand lever tilts the rack down to access the back of your vehicle and folds flat for easy storage; AutoPin automatically positions and secures the rack into the hitch receiver. HITCH REQUIRED: Compatible with both 1-1/4" and 2" hitch receivers right out of the box; Fully assembled out of the box. SIMPLE AND SECURE: Fully padded arms for ultimate protection for your bikes; Zero-hassle ZipStrips secure your bikes to your rack; Max weight of 40 lbs. per bike (total max of 150 lbs.). CARRY ANY BIKE: FullTilt 4 is a hanging rack, which allows you to carry any type of bike with traditional frame geometry (bikes with slanted top tubes require TubeTop adapter, sold separately).

Learn more at: https://yakima.com/


Friday, February 26, 2021

Curt ShockDrop™ Technology | Comfortable, Controlled, Confident Towing


ShockDrop™ technology is a cushion hitch system designed to enhance your comfort, control and confidence when towing a trailer. It is comprised of an innovative, flexible polyurethane isolator that dynamically adapts to bumps, potholes and uneven surfaces on the road. It suppresses rattling, vibrations, jerking and jarring at the coupling point to provide you with a superior towing experience.

ShockDrop™ technology is engineered to be the next generation of towing products, offering valuable benefits for professionals and enthusiasts alike. ShockDrop™ is integrated into a growing line of CURT products, enabling a variety of lifestyles for a more enjoyable towing experience.

ShockDrop™ provides enhanced control in your driving by counteracting the effects of uneven roads. It also helps increase the driver’s control over the vehicle in events of sudden braking and combats the tendency for undesirable trailer sway. ShockDrop™ technology is also a benefit to the life of your vehicle and towing equipment. The cushion isolator reduces the strain of towing on your vehicle’s brakes and suspension system to promote longevity. Compared to other cushion hitch solutions, ShockDrop™ is lighter-weight, putting less stress on your receiver hitch.

For maximum confidence, ShockDrop™ technology is engineered for simplicity. Each product is designed to be virtually maintenance-free. The cushion isolator is thoroughly tested for thousands of cycles, and it won’t wear out like competitive solutions that use an airbag or bearings.

Tuesday, February 23, 2021

Tommy Gate Liftgates for Pickup Trucks


The Tommy Gate G2-Series is the premier line of hydraulic liftgates for modern pickup trucks. With a wide variety of platform materials, sizes, and lifting capacities, Tommy Gate has a liftgate model for every cargo-handling need. To learn more, visit the G2-Series Pickup page: http://www.tommygate.com/liftgates/pi...
Find all our truck bodies and other truck equipment at http://www.premiertruckbodies.com

At Premier Truck Center, we sell the entire line of Tommy Gate products to fit any commercial need. Call us today at (941) 729-8196 or visit us on the web at http://www.premiertruckcenterllc.com/

Saturday, February 20, 2021

Keeping Your Car (and Truck) Sensors Clean | Consumer Reports


Today's cars come with cutting edge technology designed to help keep you safe. Consumer Reports' expert explains how these revolutionary innovations can stop working with one simple thing: dirt.

Wednesday, February 17, 2021

WARN 16.5ti Winch Lineup


The 16.5ti and 16.5ti-s feature the full diagnostic ability of WARN thermometric technology, plus the extreme sealing, durability, and reliability that the WARN ti winches are known for.

+ Massive 16,500 lb. (7484 kg) capacity

+ Thermometric indicator (ti) provides motor temperature feedback via LED on remote control

+ Extreme-duty sealing helps protect the winch from the outside elements

+ Metal control box for added protection for the electronics

+ Contactor control for the ultimate in durability and reliability

+ Class-leading cone brake holds the winch’s full-rated load

+ Chip-resistant powder-coated finish with primer undercoating for superior corrosion resistance

+ Industry-leading warranty: Limited lifetime (mechanical components); seven year (electrical components)

+ Available with lightweight, easy-to-handle, Spydura Pro rope and Epic Hook or durable steel rope and standard hook

Sunday, February 14, 2021

Curt Payload Calculator | BetterWeigh™ Mobile Towing Scale


What is my payload weight? This video provides simple instructions for how to use the Payload function on the CURT BetterWeigh™ mobile towing scale. With this feature, you can get an active readout on your smartphone of the weight of your truck’s payload as you are loading cargo and materials.

The CURT BetterWeigh™ #51701 is a Bluetooth-enabled OBD2 device that wirelessly syncs with your smartphone to provide a variety of vehicle and trailer weights. This includes gross combined weight, payload and tongue weight, as well as weight distribution setup and trailer brake gain.

To measure the weight of your payload with BetterWeigh™, begin by selecting the weight readout range that best suits your vehicle. To change the readout, tap the gear icon and select Payload. Then, choose a weight range.

Next, select the Payload feature from the BetterWeigh™ app homescreen. Make sure your vehicle is parked in the spot where you intend to load it. Get out of the vehicle and tap Ready. Don’t touch the vehicle while it is taking its initial reading.

Once the pitch of the vehicle is measured, you can begin loading your truck bed and get your payload weight in real time.

Thursday, February 11, 2021

Rooftop Cargo Carriers - Thule Force XT


Thule Force is a stylish yet functional, easy-to-use roof box for all your needs.

Features
- Durable and aerodynamic AeroSkin lid helps cut through the air
- Tool-Free Quick-Grip mounting system attaches box to rack in less than 5 minutes
- DualSide opening for convenient mounting, loading, and unloading
- SecureLock system provides maximum safety, with an easy-to-turn knob that helps protect the Thule Comfort Key from damage

Monday, February 8, 2021

Yakima [] BackRoad [] Product Tour & Installation


Whether you’re going on a cross country family road trip or heading out for a bike-friendly weekend the BackRoad is your take-it-easy answer. With increased bike spacing, the BackRoad makes it easy to pack more bikes with a lot less hassle. Cradles and pads provide a snug and protected fit, while fully removable ZipStrips™ make loading a breeze. An SKS bike locking system is included to give you some peace of mind on your travels.

Thursday, February 4, 2021

FORD AND GOOGLE TO ACCELERATE AUTO INNOVATION, REINVENT CONNECTED VEHICLE EXPERIENCE


Ford and Google come together in first-of-its-kind partnership to create unique services and capabilities for Ford and Lincoln customers, and to accelerate Ford’s transformation plan

Ford has also named Google Cloud its preferred cloud provider to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML)

As part of this new, six-year partnership—and beginning in 2023—millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in

To drive ongoing innovation, Ford and Google are establishing a new collaborative group, Team Upshift, that will push the boundaries of Ford’s transformation, unlock personalized consumer experiences, and drive disruptive, data-driven opportunities

Dearborn, Mich., and Sunnyvale, Calif., Feb. 1, 2021 – Ford and Google today announced a unique strategic partnership to accelerate Ford’s transformation and reinvent the connected vehicle experience. Ford has also named Google Cloud its preferred cloud provider to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML). As part of this new, six-year partnership—and beginning in 2023—millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in.

To drive ongoing innovation, Ford and Google are establishing a new collaborative group, Team Upshift. Leveraging the talent and assets of both companies, Team Upshift will push the boundaries of Ford’s transformation, unlock personalized consumer experiences, and drive disruptive, data-driven opportunities. This may include projects ranging from developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more.

“As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business,” said Jim Farley, President and CEO of Ford.

“From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years,” said Sundar Pichai, CEO of Google and Alphabet. “We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford's business and build automotive technologies that keep people safe and connected on the road.”

As its preferred cloud provider and starting later this year, Google will help Ford leverage Google Cloud’s AI, ML and data analytics technologies to accelerate the automaker’s digital transformation, modernize operations, and power connected vehicle technologies with Google’s trusted, secure, and reliable cloud. With Google Cloud, Ford plans to:

Further improve customer experiences for customers with differentiated technology and personalized services;

Accelerate modernization of product development, manufacturing and supply chain management, including exploration of using vision AI for manufacturing employee training and even more reliable plant equipment performance;

Fast track the implementation of data-driven business models resulting in customers receiving real-time notices such as maintenance requests or trade-in alerts.

Ford and Google have a shared vision to bring enjoyable, safer and more efficient connected vehicle experiences built to minimize driver distraction and keep customers at the forefront of technology with over-the-air updates. Beginning in 2023, Ford and Lincoln customers globally will start to benefit from unique digital experiences built on top of the Android operating system and with Google apps and services built-in, which include world-class map and voice technology:

With Google Assistant, drivers can keep their eyes on the road and hands on the wheel, by getting things done with just their voice.

With Google Maps as the vehicles’ primary navigation, drivers can reach their destination faster with information on real-time traffic, automatic rerouting, lane guidance and more.

With Google Play, drivers will have access to their favorite apps for listening to music, podcasts, audiobooks and more. These apps are optimized and integrated for in-vehicle use.

Android in the car also enables Ford and third-party developers to build apps that provide a constantly improving and ever-more-personalized ownership experience.

“We are obsessed with creating must-have, distinctively Ford products and services,” said Farley. “This integration will unleash our teams to innovate for Ford and Lincoln customers while seamlessly providing access to Google’s world-class apps and services.”

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services.  Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

About Google Cloud

Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.

About Google

Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc

Tuesday, February 2, 2021

Checking Your Tires for Towing


It's a good idea to check your tires before towing

Saturday, January 30, 2021

BOLT Off Vehicle Coupler Lock Attack Video


Not only are BOLT Locks convenient, allowing you to use just one key- our locks are tough. The BOLT Off-Vehicle Coupler Lock is a great theft deterrent for any unattended trailer.

Wednesday, January 27, 2021

Ask An Expert - Towing and Hauling Tips with Mark Hellwig


Hellwig Suspension Products CEO, Mark Hellwig has been in the load and sway control business his whole life. Over the years he has learned a few things about towing and hauling.

Mark shares a few tips and pieces of advice for proper and safe towing and hauling in this video.

Sunday, January 24, 2021

BEDSLIDE Adventure Packing


If anyone knows adventure, it's the Days. From @somedayadventure and @somedayilllearn. We got a first hand look at how they get set for travel and adventure.

Thursday, January 21, 2021

Turnoverball - The Best-Selling Gooseneck Hitch in America


What makes the B&W Turnoverball the best-selling gooseneck hitch in America?

Sunday, January 17, 2021

FORD LAUNCHES 2021 F-150 WITH NEW LIFESTYLE CAMPAIGN FEATURING ‘CLUB QUARANTINE’ DJ D-NICE


Tough is not just working harder, it's working smarter. Introducing the all-new 2021 Ford F-150, built with smart capabilities to work it out from front to back. Learn more about the Ford F-150 here: http://ford.to/3bie1W9

Friday, January 15, 2021

The WARN Truck and SUV Winch Lineup


Learn about the WARN truck and SUV winch lineup and find which model is right for your rig.

Monday, January 11, 2021

Past, the Present, and Innovating the Future - UnderCover




UnderCover executives discuss humble beginnings to the recent release of the Elite and how UnderCover has revolutionized the tonneau cover industry. From the Classic black textured cover to our SE, FLEX, and LUX painted-to-match lids, we believe we have incorporated every feature YOU, the consumer, have asked for in YOUR truck bed cover moving into the future.

Saturday, January 9, 2021

Vaca Valley Truck 4x4 Accessories


We have brush guards, skid plates, wheel flares, off-road lights, lightbars, drop-hitches. We have the 4x4 accessories you want and need. Give us a call today!

707-447-9908

Wednesday, January 6, 2021

Decoding Dashboard Warning Lights | Consumer Reports


You might have noticed the gallery of icons on your dashboard when you start your car. Consumer Reports’ expert explains what those warning lights mean. Check out https://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez


Sunday, January 3, 2021

A.R.E. Z Series Truck Cap: secure & weather-proof - Consumer Review


Truck owner, sportsman and A.R.E. brand enthusiast, Ryan Dechaine, shares why the features of the Z series truck cap work well for his lifestyle.

The Z Series Truck Cap is engineered to provide the best fit and finish possible. The truck accessory's styling, frameless doors and windows and attention to details make the Z-Series Truck Cap the perfect choice for any truck. The product also offers room for storage and accessories along with optional keyless entry system.